“Twitter heads to market as it announces £10bn sell-off” – The Metro Friday 13th September 2013.
So Twitter is following in the way of Facebook’s flotation last May. In my blog I ask whether businesses are making the most of Twitter. I love Twitter and enjoy following the tribulations of Ian Poulter coupled with the shameless branding he partakes in every day. I also follow businesses such as Unilever who post daily and offer a small insight into their social marketing policies. Being honest, at first I thought it was a rubbish version of Facebook where all you could see was a person’s ‘status’ and couldn’t access pictures etc. Unlike some social media, it’s a slow burner, it takes a bit of time, but then it really starts to work. I personally think it’s better for business than Facebook.
If you haven’t joined it yet, here is why I think it makes good business sense for both individuals and brands.
The only way to understand it is to be part of it – it’s like riding a bike, the more you do it the better you get at it. There are reams and reams of info on the net for “getting started on Twitter” but the best way is to explore it and work your way around it. As long as you think before you tweet, you can’t really make a mistake and in the unlikely event you make a blooper, it’s gone in about an hour.