Marketo Implementation Lead

Investigo's major client is seeking an experienced Marketo implementation lead to join an existing team. You will be responsible for support in the effective introduction of Marketo.

Responsibilities

• Working alongside Global & Regional partners in IS and Commercial Strategy & Capabilities to develop the roll-out plan for Marketo introduction into the Established Region
• Establish and lead the Marketo Implementation Task force to develop and deliver the plan to time and quality. This will be a network of Affiliate champions, some HQ members, and our IS partners.
• Initially the 1st phase of Marketo implementation will be Customer Journey Mapping & management. We will then consider exploring the broader functionality of Marketo and the introduction and application in the region.
• Identify and establish all relevant business processes that impact Marketo implementation and ways of working. Ensure these are fully considered, amended and incorporated where appropriate into the roll-out plan
• Establish effective ways of working and good strong governance with regional Business Solutions, IS and the Data/Analytics Team. This support and alignment will be critical as this capability starts to get implemented in the affiliates.
• Work with IS to ensure integration of Marketo with existing operational systems and reporting.
• Design a training programme to upskill relevant individuals across the Region so they become proficient with Marketo, the technology and functionality.
• Identify Affiliate SMEs to support in local Marketo roll-out.

Key Skills / Experience

• Relevant and recent experience of implementing Marketo into mid-size - large mult-national organisations.
• A self-starter with a proven track record of strong project management and execution
• A sound understanding of Marketo functionality and its application.
• Ability to act as a bridge between IS and Commercial, translating technical requirements and capabilities into business language and vice-versa.
• Strong leadership skills with the ability to network cross-functionally, across boundaries and at senior levels within organisations.