Senior Data & Insights Analyst

Overview

Working with a high growth Hospitality business based in the City of London who are looking to add a Senior Data & Insights Analyst to their growing team, where you will be leading on analytics projects.

Being a young company, the questions the analyst will be looking at vary widely - and will have real impact on the business strategy. The successful candidate will therefore get the opportunity to work with a range of new data sets.

The role

The analyst will be working closely with specific client teams, which include marketing, sales, pricing/growth, finance, operations, design and the Executive team.

Projects on the analyst's roadmap include analysis and improvement of:

• Our marketing & sales effectiveness and CRM programme
• To start analysing price elasticities - and build an automation to support the sales team
• How to design office space to help our Resident achieve their goals
• Design and analysis of physical tests (test & learn)
• Our reporting
• Our data ecosystem

They use Salesforce and Tableau in the team but do not have a fixed analytical programme yet (so you can choose which one you want to use).

The Team

Made up of three employees (Head of Data & Insights and two analysts), this team cover a broad range of topics from business systems and processes, data collection, BI, analysis and research.

As a result, there is ample room to learn and develop - which we support and encourage passionately.

The type of questions we answer are:

• How can we make our marketing and sales effort more effective and efficient?
• How should offices of the future be designed and priced?
• What are the drivers of client satisfaction and retention?
• What management information is required to help make informed decisions?
• Reporting and forecasting performance
• How is our Programme of Fora events performing?

Key skills and attributes:

• 3-5 years' experience as an analyst in marketing, strategy, or big data topics
• Proven ability to analyse digital marketing performance and use data to inform strategy
• Experience prepping and connecting new data sets - and curiosity about new data such as, for example, physical sensor data
• Advanced analytical skills: segmentation, regression, attribution, forecasting, etc. skills are a given.
• High levels of curiosity and drive to learn
• Strong collaborator and logical thinker
• Strong eye for detail
• Knowledge of Salesforce data and experience in B2B as well as B2C markets are a bonus
• Presentation and storytelling skills are also a bonus - but we also teach this.