Social Media & Marketing Executive (1-2 years' experience)

Social Media & Marketing Executive (1-2 years' experience) - Online Education client
3 months initially (Potential to extend)
Remotely based (for duration)
Umbrella / PAYE route only (this client no longer work with PSCs / LTD Cos)
£120pd
We are looking for a positive, creative and driven Social Media and Marketing Executive.; This is a digital focused marketing role that requires a proactive, well-organised individual able to execute high performing digital marketing campaigns in a fast-paced environment with support from the Head of Marketing.

We are looking for applicants with 1-2 years' experience in this space, with experience in marketing.

Key Accountabilities

• Create and execute marketing and social media campaigns and strategies that drives leads and traffic to the website and meets marketing campaign KPIs including budget planning, ROI analysis, content ideation, and implementation schedules.
• Collect customer data and analyse interactions and visits to social media platforms and the website. Then uses this information to create comprehensive reports and improve future marketing strategies and campaigns.
• Grow and expand social media presence into new social media platforms, whilst ensuring our presence on existing platforms including Facebook, LinkedIn, Twitter, and Instagram increases.
• Research and monitor activity of competitors on a monthly basis.
• Develop and execute engaging online content including clickbait, forums, videos, graphics, events, and blogs etc; monitor and analyse content success.
• Identify where the website can be improved to ensure it is continually optimised.
• Ensure the website and all social media landing pages are up to date and showcase the optimal/best journey for the customer and visitors to the website.
• Support the defining of lead journeys for customer segments and create lead management and lead nurturing tactics to convert into qualified leads.
• Develop and improve SEO, PPC and link building so this can feed into their strategies.
• Evaluate all campaign activity to determine the ROI and feed findings back into the marketing plan using Google Analytics, Google AdWords and other relevant sites.
• Ensure brand consistency in marketing and social media messages by working with colleagues where work may overlap.
• Report progress and possible improvements to senior marketing management on a regular basis.
• Develop messaging and stories around customer need/problem to be solved, using customer insights and with support from the Head of Marketing.
• Implement these messages and stories in campaign activity.
• Deliver all work to the highest quality, on time and within budget ensuring it meets all campaign KPIs and foals whilst ensuring the execution offers a great customer experience.
• Keep abreast of new social media sites, web technologies, and digital marketing trends; implement these new technologies in developing campaigns and update current campaigns to include new information.
• Provide training and guidance to social media and marketing team members on social media implementation best practices and strategies.
• From time to time, engage in special projects and tasks that go beyond the remit of the role.

Essential skills, experience and qualifications

• Degree in Communications or Marketing.
• One to two years of experience with social media management.
• Some experience of marketing and content creation.
• Good copywriting and editing skills.
• The ability to understand data collection and be able to analyse this.
• Strong verbal and written communication skills with good attention to detail.
• Self-motivated with creative problem-solving skills.
• Experience with web design and strategy and all social media platforms and listening platforms.
• Team-player with a strong passion for understanding customer insights and building these into the customer experience.
• Commercially focused to drive and analyse results.
• Working knowledge of SEO, SEM, PPC, Google Analytics, Google AdWords, Tag Manager.
• Experience of using content management systems.
• Good technology skills and working knowledge of Microsoft Office, Photoshop, InDesign, a CMS, a CRM and social listening tools.
• Able to seek support from managers in an effective and timely manner.
• Good organisational skills and project management skills.
• Results-driven with the energy and resilience to make things happen.