Executive Director, Access Strategy

Posted 26 November 2019
Salary Up to £0.00 per annum
Location
Job type Permanent
ReferenceBBBH96425_1574804027
Contact NameBrian Apgar

Job description

Job Description

An estimated 7.4 million US adults are affected with Psoriatic Disease including Plaque Psoriasis, Psoriatic Arthritis & Ankylosing Spondylitis. Diagnosed with an autoimmune or auto inflammatory disease, these patients are victims of their own defense system. However, advances in the understanding of the immune system are offering fresh hope. Our Immunology, Hepatology, Dermatology and Transplant teams are at the forefront of translational science revealing how and why the immune system malfunctions. Access to biologics, for appropriate Psoriasis, Immunology and transplant patients, is critical to establishing effective treatment options.

If you have Access and Marketing experience and like the idea of bringing value to US Managed Care Payers and HCPs, in order to positively impact and help thousands of patients, we look forward to hearing from you!

As the Executive Director, Access Lead, you will provide strategic leadership to ensure Brands are positioned to maximize their market access potential and profitability across all market segments through the full commercialization process (pipe-line development, pre-launch and lifecycle management) for the franchise.

You will address market complexity through effective leadership and collaboration with pipeline, pricing and contracting and account pull-through, analytics, and marketing, as well as cross-functional collaboration with key stakeholders.

Your responsibilities will include but are not limited to:
* Access strategy that includes determining and defining for each brand how much access is required and the type or level of access to reach franchise goals, the segment and channel strategy to maximize access and the our gross-to-net target to secure the access.
* Lead the Payer marketing strategy for both the product and franchise team as well as developing the value proposition platform for the market access account contracting team. This includes both the clinical and financial value proposition that the market access payer account directors utilize to secure and contract for access. Contracting strategy includes payer account segmentation, war gaming and contract account planning preparation.
* Provide strategic leadership to ensure that the franchise unit specific access insights and perspectives are integrated and activated across the franchise life cycle management objectives.
* Lead team members, and collaborate with pipeline, launch, and inline market access marketers, pricing leads, and patient service leads, to deliver integrated access strategies and tactics throughout the portfolio life cycle to deliver relevant differentiation and access.
* Collaborate with Pricing and Contracting COE and MMF to deliver insights to shape access & pricing strategies. Gains insights and perspectives through strong external customer interaction, primary and secondary market research, and field organization.
* In conjunction with Medical and HEOR teams develop long-range strategies and tactics to understand the evolution of payer evidence needs and identify the appropriate capabilities and resources needed to address those needs.
Ensure close alignment between insights into health system evidence needs, plans to generate evidence (clinical, HEOR, etc.) to support value proposition and pricing strategy.
* Support BD&L analyses of future opportunities and provide market access assumptions for deal evaluations.
* Develop, revise and maintain assigned branded and non-branded Account Management resources to facilitate and accelerate access with band growth.
* Champion training programs that insure Account Management base disease and product knowledge aligns with Franchise requirements and increases effectiveness in delivering resources and capabilities for band growth.
* Active member of Franchise leadership team and proactively establish strong internal and external relationships with customer group as well as PA&HP functions to achieve business objectives.
* Develop and cultivate sustainable business relationships with key functions responsible for value proposition enablement with a focus on HEOR and Medical stakeholders, as well as, global colleagues.
* Recruit, develop and retain high performing associates and team leaders, and establish a results-driven, customer-focused, and team-centered culture.

Minimum requirements

What you'll bring to the role:

* Education: Bachelor's Degree in business and/or biological science education with concentration in marketing are preferred (MBA a plus).
* 8 + years of pharmaceutical or healthcare relevant experience
* 5+ years of market access experience, preferred
* Comprehensive knowledge and understanding of US healthcare system and reimbursement challenges and opportunities, experience with specialty products a key
* In-depth functional knowledge across market access, pricing and contracting, life cycle management and patient services for integration within team and business unit.
* Ability to connect commercial and clinical perspectives to develop enhanced value messages and strategies.
* Customer centric approaches with sustainability and scalability.
* Understanding of commercialization process, reimbursement integration points and clinical development processes.
* Commercial experience (Marketing and Sales). Product launch and pricing experience in the US Mkt.
Experience in launching first-time therapeutic product area (a plus).
* Working knowledge of market access, patient access/affordability and pricing and contracting approaches.
* Financial and P&L Management experience a plus.

What you'll receive:
Competitive salary, annual bonus, long term incentive for select levels, health insurance, paid vacation/holidays, flexible working arrangements, subsidized dining facilities, employee recognition scheme.