Suitable where the pool of candidates is potentially large
Proactive approach to attract passive candidates not looking at other opportunities
If confidentiality is required candidates can be required to sign an NDA
Full referencing of shortlisted candidates
Consistent and uniform interview assessment
Protects the organisation’s brand equity
High level of mutual commitment
Fees are paid over 3 stages
Is search also required?
Cost of marketing and advertising?
Branded adverts attract 7x the number of applicants when compared to unbranded adverts