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Group Creative Director

  • Location
  • Job type Permanent
  • Reference BBBH127942

ROLE:
Strong leader who will manage, inspire and lead multiple creative teams at
various levels. A strong conceptual thinker with a pulse on culture and
technology, who also demonstrates a thorough understanding of the
digital/social landscape. A collaborator with clients actively listening and
understanding their true needs but also developing a trusting relationship that
allows for the Agency to push for better and more surprising work.
DUTIES & RESPONSIBILITIES:
* Directs the creative team so that the team environment, culture,
capabilities, tools processes, expectations, support the objectives of
the Agency
* Viewed as a trusted leader by the creative department and assigned
account teams.
* Ability to keep track of multiple projects at different stages of
completion across more than one team
* Build, lead, and review work of the creative team in the production of
all campaign deliverables - broadcast, social, print, and digital
marketing collateral
* Manage the creative process from concept to completion
* Translate marketing objectives into clear marketing solutions
* Work closely with multidisciplinary project teams
* Ensure visual communication and brand standards are met
* Meet with client or upper management to explain campaign strategies
and solutions
* Review work, troubleshoot and provide feedback to creative teams
* Develop internal marketing campaigns that translate marketing
objectives into clear and motivating creative strategies
* Analyze market trends, consumer need, and the competitive
landscape
* Conduct brainstorming sessions with creative team, maintaining
strategic and creative thinking to develop innovative and actionable
creative initiatives in a fiscally responsible manner
* Manage and cultivate the career developments of staff, including
designers, art directors and copywriters
* Actively maintains an understanding of how work moves through the
agency
* Motivates and inspires each team member to deliver the highest
quality creative
* Responsible for effective and efficient use of freelancers
* Leads a pitch team, presents at pitches
QUALIFICATIONS:
* 10+ years of creative direction in agency environment
* Proven experience with concept development
* Strong creative vision with an understanding of business objectives
* Client solutions recognized by industry creative excellence
* Strategic Thinker
* Produce fresh, innovative work that translates complex ideas into
compelling print materials and digital experiences for targeted
audiences
* Highly skilled with leading a team of creative talent
* Years of experience creating marketing/advertising campaigns from
developing vision and the message platform
* Understanding and past experience creating integrated content
across all marketing channels from digital, social media, paid media,
mobile, along understand offline and print
* Review and approve art and copy developed by the team, ensuring
deliverables that effectively address marketing goals and challenges
* Strong presentation skills - or oversee presentation of final concepts
* Able to sell in great through story telling
* Understands the principles of production (print, online, broadcast,
etc.)